Writing for the Web

SEO optimization. Accessibility. UX. Correctly sourced, quality-crafted information that’s trustworthy, relevant, and authoritative — because content rules. Here are projects I worked on with my marketing and communications team.

Tomorrow Needs Michigan Tech

MTU Winter Carnival

Giving (Alumni Engagement and Advancement)

School of Forest Resources and Environmental Science

What is FinTech?

Alumni and Friends

International Programs and Services

SFGate (San Francisco Chronicle)

Past Publication Credits

This compendium serves as a personal archive. Feel free, but not obligated, to browse.

Boating Features and Marine Industry Articles

Southwinds Magazine, Holmes Beach, FL
Produced stories and took photographs for a nautically focused magazine distributed in eight southern coastal states from the Carolinas to Texas, at major national boat shows (including Strictly Sail Miami & Chicago) and online. 

“Tall Mast, Low Bridge: Problem Solved,” June 2012; “Warning: Marine Patrols Escalate on Gulf Coast,” June 2012; “That’s a Mooring! Catching Gulf Balls in Naples & Fort Myers Beach,” Feb. 2012; “Destination Key West: A First Timer Primer,” Feb. 2011; “Marathon Melodies: Marina Improvements Create Harmony on the Mooring Field,” March 2011; “Demopolis Yacht Basin in Alabama a Magnet for Migrating Boaters,” Feb. 2010; “Opportunity Docks: Free Berths Offer More Than a Cheap Place to Tie Up,” June 2010.

Good Old Boat Magazine, Maple Grove, MN

Boating magazine focused on the sailing experience, including essays, how-tos, and boat reviews.

Barracuda’s Last Breakout  (2013); Bio/photos for AudioSeaStories.com, new magazine online and print initiative (Spring 2012);” An Illustrated Guide to the Great Loop Inland Waterway (Vol. 1, Chicago to Paducah, Kentucky)” Book Reviews, Good Old Boat on-line newsletter issue, (Dec. 2010); “RVs on the Water: From the Highways to the High Seas,” Good Old Boat print edition,( Issue 8, Sept./Oct. 1999).

Other nautical credits:

Passagemaker

Cruising World

Sailing

Sailing Breezes Magazine

Latitudes & Attitudes

Great Lakes Boating

Women and Cruising

Writers’s Weekly

Porcupine Press Publications UP Magazine, Chatham, MI “Whatever Floats Your Boat” monthly column written by Cyndi Perkins for regionally/nationally distributed (25,000-circ.) “Yooper” humour/history magazine in print and online published 11 times annually. In addition to covering Upper Peninsula topics of interest, shot and transmitted photos and stories that chronicled the southern cruising adventures of northern Snowbirds. Previously wrote monthly “All the Copper Country News That’s Fit to Print” column and “Helluva Guy” profile and provided photos for magazine (1997-2000). “Whatever Floats Your Boat” column debut, (June 2010); “What’s in a boat name?,”( July 2010); “Peanut Gallery Be Damned,”(Aug. 2010); “Any Port in a Storm: Sanctuary in Steinhatchee,” Sept. 2010); “Fifteen Miles on the Erie Canal,” (Oct. 2010); “Hi Diddle Dee Dee, The Sailor’s Life for Me,” (Feb./March 2010); “God Bless the Dinghy Dogs,” (March/April 2011); “Sailing in Oil Spill Country,” (April/May 2011); “A Sailor’s Guide To Takin’ It Keysey,” (May/June 2011); “Say a Prayer for Smithville … And Respect Mother Nature!” (June/July 2011); “Improved Marina Awaits Keweenaw Boaters,” (July/Aug. 2011); “Michigan’s Top of the World…,” (Aug. /Sept. 2011); “Yo Ho Ho It’s Time To Go,” (Sept. /Oct. 2011). Contact Publisher Mike Van Den Branden (mike@upmag.net), view publication at (http://www.upmag.net).

Lake Superior Magazine, Port Cities Publishing, Duluth, MN “Small Gems on the Big Lake,” (July 2003); The Royal Light is Calling,” (April 2002); “A Superior Rendezvous,” (July 2001); “Of Jams & Monks & Other Things,” (Dec./Jan. 2001); “A Keweenaw Manor Christmas,” (Jan. 2000); “Setting a Backyard Table,” (May 1999); “People of the Pines,” (Sept. 1998); “From Bedrock to B&Bs, The Keweenaw Peninsula Has Plenty of Sisu,” (cover story, May 1997, Sept. 1999 Anniversary Collector’s Edition featured in top story picks by readers and staff ), stories by Cyndi Perkins. Contact Editor Konnie LeMay, (kon@lakesuperior.com).

Favors Ventures LLC, Traverse City, MI Book projects “Women On Board Cruising” (published 2010) perspectives on the trials and tribulations of long-distance cruising, Chapter 1 written by Cyndi Perkins; “When the Water Calls, We Follow,” reflections while traveling on America’s Great Loop Adventure, (published 2008), closing chapter written by Cyndi Perkins. Also completed news release editing and comprehensive regional media outlet/marketing resource list for Women On Board Cruising Editor & Publisher Lisa Favors, (lisa@favorsweb.com), (http://www.womenonboardcruising.com) (www.favorsventures.com).

Community, Historic, and Economic Development Projects

City of Houghton, City Manager Scott MacInnes, Houghton, MI Edited and provided additional written content for Houghton City feature and contact list in regional Port Guide distributed to neighboring states (Jan. 2001); Scriptwriting/videographer collaboration for Houghton City promotional video (July 2001); Wrote first-place application for 17th annual Michigan Municipal Achievement Awards in the Intergovernmental Cooperation category, competing against 13 other entries statewide (Oct. 2000). Provided writing support/content for city website development. Contact Houghton City Manager Scott MacInnes, (906-482-1770), (citymanager@cityofhoughton.com).

Copper Harbor/Grant Township, Keweenaw Peninsula, MI News/business coverage, features (1987-present) and tourism-related website content (2000) for Village of Copper Harbor and surrounding area. Contact community leader Peg Kauppi, (pkauppi@pasty.net).

Gundlach Champion Inc. Houghton, MI/Marquette, MI Writing, editing and placement/distribution of public press releases on staff additions, awards, projects along with newsletter copy and other internal communications (1998-2000); speechwriting for Gundlach-Champion Inc. President Dan Leveque; Company “Built to Last” 1998 centennial celebration press materials/campaign coordination; hard news article on-deadline front-page response in local/regional newspapers (8/18/1999) to creditor bankruptcy claim working in conjunction with Gundlach attorneys. Prepared application for Michigan Chapter Associated General Contractors of America “Excellence in Partnering” Award (1998). Provided philanthropic press releases and biographical copy for company scion and retired President Herman”Winks” Gundlach. Contact Gundlach-Champion Inc. President Emeritus Dan LeVeque, (office: 906-337-0700, cell: 906-370-5129), 200 Fifth Street, Suite 205, Calumet, MI 49913, (dleveque@gcfirst.com), (http://www.gcfirst.com).

Baraga-Houghton-Keweenaw Child Development Board, Western Upper Peninsula, MI Wrote, edited, collaborated and produced in-house and mass marketing publication content for child & family services projects and programs, including Head Start. Worked with staff on submission of several successful grant applications (1998-2001). Contact former BHK Executive Director, Education Management Consultant Rod Liimaitainen, (906-523-4099 or 906-370-2012), (rodliimat@gmail.com).